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(1) Market middlemen (Distributors)
The main function of the middlemen is to take the products of the company to the final customer. The distribution process of the products is done through various middlemen. Agents and traders are included in these middlemen. These middlemen help the company to store its products at a particular place and also [...]

While thinking about the competitors, the competition among the producers of some products is considered. This thought is considered narrow-minded now. In reality all the producers are trying to attract the saving of the customers towards their products and in this way all the producers become the competitors of one another, e.g. out of the [...]

Various factors are affecting present operating position of the business. These factors are also known as competitive environment as they are affecting the competitive position of the company. The factors are not under control of executives. Even if the strategy is formed by keeping each factor in the centre carefully, then control can be kept [...]

Political environment includes matters like government policies, government rules, control, political changes etc. The government of all the countries mostly forms the rules and regulations to protect the interests of the people of the country. If the production is not done according to the standards fixed by the government, then necessary steps are taken against [...]

The social and cultural factors include traditions, customs and beliefs of the people, language, values, purchasing habits, arrangement of social families etc. To get the estimate of the demand of the product, it becomes necessary to analyses these factors. Due to these matters, Hindustan Lever Limited has produced various types of soaps that give the [...]