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Marketing your business online is quite meaningless without any content for people to consume. Creating and utilizing content online in effective ways to drive traffic and business your way must be implemented correctly, no matter the type of content. Text-based content will take care of itself once you have added it into the website and [...]

By now I hope that you have checked out Bing and how it may or may not return significantly different results than the almighty Google, especially in the context of your own ranking results. Since Bing still has a lingering “new car smell”, many may wonder if there is a difference in how you should [...]

Any business who has made the transition to the world of online commerce understands that a dynamic assortment of factors are essential to their success: everything from the specific details of HTML and title tags to lead generation and social networking. This all sounds time consuming and detail-oriented and, well, it can be. But have [...]

Ask almost anyone and they will say that word of mouth (WOM) is more powerful than any type of advertisement. Ever. It is one of the most powerful marketing tools you can use and it doesn’t cost a dime. But don’t let that fact stop you from marketing and advertising. What it should mean is [...]

Search engine optimization is an emerging technology that keeps websites search engine friendly and ranking well. An optimized website will help generate more traffic and attract more potential clients. On-page optimization is one of the most essential elements to the SEO process and cannot be ignored at any level of your website. If your web [...]

Gaining authority in your industry niche is an important factor for sites to rank well in the search engines, accompanied by excellent SEO and SEM. When you have authority, other industry folks and interested consumers trust what you say and buy your products and services. But authority isn’t bought or sold, nor does it happen [...]

You have done everything you can think of to your brand’s online presence: your marketing brochures and catalogs are awesome, your website is designed, built and optimized professionally, and your content is simple, compelling and highly relevant. But the one thing you haven’t done is make any sales from the site. Before calling upon the [...]

If your brand or business is running a search engine optimization campaign, chances are you have some social media objectives in the mix. Consequently, if you are running a social media campaign for your business or brand, chances are you are executing some SEO objectives. Either way, you are involving your brand in new media [...]

Social media has become a preferred ingredient in most well-implemented search engine optimization campaigns. Social media presents an opportunity to engage online with communities to develop better customer relationships and build brand equity and recognition. If it all goes according to plan, a brand has created a new slew of loyal customers and, ultimately, an [...]

Many law firms are starting to get serious about their online business and are heavily considering joining forces with an SEO firm to initiate a campaign. The first thing that needs to be understood is that SEO is not a commodity, especially if you are counting on online revenue generation. Every website must get some [...]