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SEO

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White hat versus black hat SEO

By Author ⋅ August 27, 2008 ⋅ Post a comment

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, […]

Webmasters and Search Engines

By Author ⋅ August 27, 2008 ⋅ Post a comment

By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Due […]

Search engine optimization

By Author ⋅ August 27, 2008 ⋅ Post a comment

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it “ranks”, the more searchers will […]

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