Last week, Microsoft provided insight to webmasters and SEO mavens, giving them a peek behind the curtain at Bing. The new Decision Engine is taking a more direct approach to how users are viewing page rank results, as well as a tighter fist on content scraping than Google currently clinches.
At a glance, Bing’s user interface [...]
Oh Google, you cheeky little engine! Recently, Google evolved its search to make the user experience even more suggestive. When you begin to type keywords into the search bar, the drop down box creates suggestions or hints at what you might be searching for, yet another weapon in Google’s advertising arsenal. Search suggest advertising, which [...]
Microsoft just badda boomed Bing’ed themselves right back into direct competition with Google’s giant chunk of the search pie, and Yahoo is shedding back investments like the winner of the Biggest Loser. The way thought leaders of the SEO industry are constantly changing the definition of SEO everyday. Yet, with one eye covering the rear [...]
An integral part of any search engine optimization (SEO) campaign is the researching and choosing of keywords for your website. This is basically the words or terms that you are trying to champion in the search engine. Do you sell PEZ dispensers? Then you may want to use “PEZ”, “dispensers”, “flavored candy” or the more [...]
Many companies are still allocating their budgets to elephant-sized traditional advertising campaigns in print and television. But much of the advertising industry is trying to move away from commercials and are scrambling for new ways to get in view of the public eye. This presents a monumental challenge during a time when every dollar is [...]
The importance of SEO implementation in today’s online climate is growing faster than the evidence against Roger Clemens. Steroids aside, if you are attempting a start-up company, you will need to strap on your SEO boots. SEO provides any start-up with a low-cost opportunity to get their online site’s links in from of the target [...]
You may have heard some buzz coming from the writers’ break room these days about “content being king”. But before you put the whole department on caffeine probation, take in consideration content’s role in On-Page Optimization for your SEO campaign. You can keyword the stuffing out of your tags to help get found and bring [...]
Any business understands the importance of being found. If someone can’t find your company, then they are not going to employ your goods or services. Online visibility is no different, but may be even more difficult. The art of being found online is the basis of Search Engine Optimization (SEO). SEO consists of a long [...]
When you are building a website, most likely you are using a content management system to help provide a platform of support. But there are too many people who are taking a stab at publishing on the web that are confused or unclear about what exactly is a content management system. Here is a quick [...]
Statistics show that 85% of people clicking on search results are following links that occurred organically. This doesn’t mean that Herbal Essence is making a huge comeback. What it does mean is that in today’s recessionary environment, no one can afford to take a passive approach to online optimization. Organic search traffic is a very [...]